Turn14 Powersports, the company behind Biker’s Choice, TwinPower, ProTaper, Answer Racing, Speed and Strength, BikeMaster, DragonFire Racing, QuadBoss, Firstgear, and Kuryakyn—a portfolio of aftermarket brands built to earn trust at the counter, in the shop, and on the road or trail.

Our role is straightforward: help dealers sell with confidence. We work alongside our brands to develop parts, accessories, and riding gear that install clean, perform as promised, and stand up to real-world use. Every product is shaped by hands-on development and real-world validation—so when a dealer makes a recommendation, it’s backed by performance, not guesswork.

Each brand keeps its own voice, category focus, and loyal following, while benefiting from shared resources and a unified commitment to quality, performance, and reliability. The result is a lineup dealers can stand behind—and riders come back for.